Investing in high-quality Nudea underwear is a gift to both yourself and the planet. But If these thoughtfully crafted pieces are not cared for correctly they wont be able to support you the way they are supposed to. To make the most of your pieces, a little mindful care goes a long way. While Nudea’s sustainable bras and briefs are crafted for durability, by following these simple steps, you can keep your favourite sets looking and feeling great for years to come.
Wash with Love
Taking simple steps to prioritise the cleaning of your underwear in a careful and delicate way can make a world of difference.
Hand-Wash for Best Results: Hand-washing is the gentlest method for delicate items like bras and briefs. Use cold water and a small amount of gentle detergent to protect the fabric’s fibres. Let your lingerie soak for a few minutes before rinsing thoroughly.
Machine Wash with Care: If you’re short on time, machine washing can work for most lingerie if you take precautions. Use our mesh lingerie bag to protect your pieces, opt for the delicate cycle with cold water, and avoid washing with heavy items like jeans or towels that could cause snags.
Drying: Air is Best
Tumble dryers may be convenient, but they can really reduce the lifespan of your underwear.
Air-Dry Only: Lay your lingerie flat on a towel or hang it on a drying rack in a shaded area. Direct sunlight can fade colours, while heat from dryers can damage elastic and reduce the lifespan of your pieces.
Avoid Wringing: Instead of twisting, gently press out excess water to prevent distorting the shape or weakening the elastic.
Storing Thoughtfully
We all have the dreaded heap of underwear in that one drawer in the house but storing your underwear in a more purposeful and considered way can actually improve the longevity of your pieces.
Bras: Stack bras with the cups aligned to help maintain their shape, and avoid folding the cups into each other to prevent creasing. If space allows, hanging bras by their straps is another excellent option.
Briefs: Fold neatly and store briefs in a dedicated section of your drawer, keeping them separate from heavier items to avoid snagging.
Refresh Between Wears
News flash! Your bra doesn’t need washing after every wear. You can wear a bra up to 3 times before it needs to be washed depending on the type of activity you have been doing.
Allow your bras to rest between wears to let the elastic regain its shape, and rotate between a few favourites to get the most out of your pieces.
Invest in the Right Products
The right care products can also make lingerie maintenance much easier.
Detergent: Use a mild, eco-friendly detergent free from harsh chemicals to preserve delicate fabrics.
Lingerie Bags: A mesh lingerie bag protects pieces during washing and extends their life. With every Nudea underwear purchase, you’ll receive a free laundry bag for this very reason.
Storage Solutions: Drawer dividers or organisers help keep your collection tidy and accessible.
Recycle Old Bras with Bra-cycle
When it’s time to replace old bras, don’t just throw them away. Traditional donation centres won’t accept worn bras, and their multiple components make sustainable disposal a challenge. That’s why Nudea’s Bra-cycle scheme is here to help.
Clear out your underwear drawer and recycle old bras with us. In return, you’ll receive 20% off a new bra—one you’ll actually want to wear every day. It’s a small step towards a more sustainable future, one bra at a time.
